A New Future of Hyena
New Brand Visual Identity
Decade of Hyena E-Bike Systems
Our refreshed visual identity represents our dedication to pushing the boundaries of e-bike technology. To create a new ambition and positioning, making every riding experience worldwide a positive and effortless one.
Full Logo 2013-2023
Full Logo 2024-
A new future of Embracing a Decade of Transformation: In our 10th year, Hyena stands at the forefront of innovation and dedication to cycling, pioneering seamless solutions that bridge traditional bicycles and intelligent e-bikes. Today we’re launching a brand new logo and visual identity with a style evolution.
E-Bike Future of Smart Links
Begin from
open a new way.
Logomark 2013-2023
Now, let’s
link everything.
Logomark 2024
In the upcoming decade, we see ‘Link’ as the central theme in the e-bike arena. It signifies not only digitalization and connectivity but also the profound connection between e-bikes and users, technicians, developers, brands, and manufacturers. It embodies the essence of SaaS and MaaS. In line with this vision, we’ve evolved our ‘H’ logo to ‘hy,’ symbolizing Hyena and the concept of ‘link,’ establishing a comprehensive ecosystem where software takes center stage.
In today's digital and interconnected era, software plays a pivotal role in the world of e-bikes. It's not just about enhancing the riding experience; it also involves optimizing after-sales service and providing valuable business intelligence. This is what we aim to bring to the industry.
Charlie Chuang, CEO of Hyena
Hyena Verdigris
Hyena’s signature verdigris color embodies the spirit of our youth—vibrant, bright, and full of promise. This color blend, merging the cool tones of blue for technology and green for sustainability, symbolizes our commitment to future e-cycling technology.
